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Thing > Intangible > Audience

Intended audience for an item, i.e. the group for whom the item was created.
PropertyExpected TypeDescription
Properties from Audience
audienceType Text The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
geographicArea AdministrativeArea The geographic area associated with the audience.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
A CreativeWork or Event about this Thing.
Inverse property: about.
url URL URL of the item.

Instances of Audience may appear as values for the following properties

PropertyOn TypesDescription
audience CreativeWork  or
Event  or
LodgingBusiness  or
PlayAction  or
Product  or
An intended audience, i.e. a group for whom something was created. Supersedes, serviceAudience.
grantee DigitalDocumentPermission The person, organization, contact point, or audience that has been granted this permission.
permitAudience Permit The target audience for this permit.
recipient AuthorizeAction  or
CommunicateAction  or
DonateAction  or
GiveAction  or
Message  or
PayAction  or
ReturnAction  or
SendAction  or
A sub property of participant. The participant who is at the receiving end of the action.
sender Message  or
A sub property of participant. The participant who is at the sending end of the action.
toRecipient Message A sub property of recipient. The recipient who was directly sent the message.
touristType TouristAttraction  or
TouristDestination  or
Attraction suitable for type(s) of tourist. eg. Children, visitors from a particular country, etc.

More specific Types