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MediaObject

Thing > CreativeWork > MediaObject

A media object, such as an image, video, or audio object embedded in a web page or a downloadable dataset i.e. DataDownload. Note that a creative work may have many media objects associated with it on the same web page. For example, a page about a single song (MusicRecording) may have a music video (VideoObject), and a high and low bandwidth audio stream (2 AudioObject's).
PropertyExpected TypeDescription
Properties from MediaObject
associatedArticle NewsArticle A NewsArticle associated with the Media Object.
bitrate Text The bitrate of the media object.
contentSize Text File size in (mega/kilo) bytes.
contentUrl URL Actual bytes of the media object, for example the image file or video file.
duration Duration The duration of the item (movie, audio recording, event, etc.) in ISO 8601 date format.
embedUrl URL A URL pointing to a player for a specific video. In general, this is the information in the src element of an embed tag and should not be the same as the content of the loc tag.
encodesCreativeWork CreativeWork The CreativeWork encoded by this media object.
Inverse property: encoding.
encodingFormat Text  or
URL 
Media type typically expressed using a MIME format (see IANA site and MDN reference) e.g. application/zip for a SoftwareApplication binary, audio/mpeg for .mp3 etc.).

In cases where a CreativeWork has several media type representations, encoding can be used to indicate each MediaObject alongside particular encodingFormat information.

Unregistered or niche encoding and file formats can be indicated instead via the most appropriate URL, e.g. defining Web page or a Wikipedia/Wikidata entry. Supersedes fileFormat.
endTime DateTime  or
Time 
The endTime of something. For a reserved event or service (e.g. FoodEstablishmentReservation), the time that it is expected to end. For actions that span a period of time, when the action was performed. e.g. John wrote a book from January to December. For media, including audio and video, it's the time offset of the end of a clip within a larger file.

Note that Event uses startDate/endDate instead of startTime/endTime, even when describing dates with times. This situation may be clarified in future revisions.
height Distance  or
QuantitativeValue 
The height of the item.
playerType Text Player type required—for example, Flash or Silverlight.
productionCompany Organization The production company or studio responsible for the item e.g. series, video game, episode etc.
regionsAllowed Place The regions where the media is allowed. If not specified, then it's assumed to be allowed everywhere. Specify the countries in ISO 3166 format.
requiresSubscription Boolean  or
MediaSubscription 
Indicates if use of the media require a subscription (either paid or free). Allowed values are true or false (note that an earlier version had 'yes', 'no').
startTime DateTime  or
Time 
The startTime of something. For a reserved event or service (e.g. FoodEstablishmentReservation), the time that it is expected to start. For actions that span a period of time, when the action was performed. e.g. John wrote a book from January to December. For media, including audio and video, it's the time offset of the start of a clip within a larger file.

Note that Event uses startDate/endDate instead of startTime/endTime, even when describing dates with times. This situation may be clarified in future revisions.
uploadDate Date Date when this media object was uploaded to this site.
width Distance  or
QuantitativeValue 
The width of the item.
Properties from CreativeWork
about Thing The subject matter of the content.
Inverse property: subjectOf.
accessMode Text The human sensory perceptual system or cognitive faculty through which a person may process or perceive information. Expected values include: auditory, tactile, textual, visual, colorDependent, chartOnVisual, chemOnVisual, diagramOnVisual, mathOnVisual, musicOnVisual, textOnVisual.
accessModeSufficient ItemList A list of single or combined accessModes that are sufficient to understand all the intellectual content of a resource. Expected values include: auditory, tactile, textual, visual.
accessibilityAPI Text Indicates that the resource is compatible with the referenced accessibility API (WebSchemas wiki lists possible values).
accessibilityControl Text Identifies input methods that are sufficient to fully control the described resource (WebSchemas wiki lists possible values).
accessibilityFeature Text Content features of the resource, such as accessible media, alternatives and supported enhancements for accessibility (WebSchemas wiki lists possible values).
accessibilityHazard Text A characteristic of the described resource that is physiologically dangerous to some users. Related to WCAG 2.0 guideline 2.3 (WebSchemas wiki lists possible values).
accessibilitySummary Text A human-readable summary of specific accessibility features or deficiencies, consistent with the other accessibility metadata but expressing subtleties such as "short descriptions are present but long descriptions will be needed for non-visual users" or "short descriptions are present and no long descriptions are needed."
accountablePerson Person Specifies the Person that is legally accountable for the CreativeWork.
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
alternativeHeadline Text A secondary title of the CreativeWork.
associatedMedia MediaObject A media object that encodes this CreativeWork. This property is a synonym for encoding.
audience Audience An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
audio AudioObject  or
Clip 
An embedded audio object.
author Organization  or
Person 
The author of this content or rating. Please note that author is special in that HTML 5 provides a special mechanism for indicating authorship via the rel tag. That is equivalent to this and may be used interchangeably.
award Text An award won by or for this item. Supersedes awards.
character Person Fictional person connected with a creative work.
citation CreativeWork  or
Text 
A citation or reference to another creative work, such as another publication, web page, scholarly article, etc.
comment Comment Comments, typically from users.
commentCount Integer The number of comments this CreativeWork (e.g. Article, Question or Answer) has received. This is most applicable to works published in Web sites with commenting system; additional comments may exist elsewhere.
conditionsOfAccess Text Conditions that affect the availability of, or method(s) of access to, an item. Typically used for real world items such as an ArchiveComponent held by an ArchiveOrganization. This property is not suitable for use as a general Web access control mechanism. It is expressed only in natural language.

For example "Available by appointment from the Reading Room" or "Accessible only from logged-in accounts ".
contentLocation Place The location depicted or described in the content. For example, the location in a photograph or painting.
contentRating Rating  or
Text 
Official rating of a piece of content—for example,'MPAA PG-13'.
contentReferenceTime DateTime The specific time described by a creative work, for works (e.g. articles, video objects etc.) that emphasise a particular moment within an Event.
contributor Organization  or
Person 
A secondary contributor to the CreativeWork or Event.
copyrightHolder Organization  or
Person 
The party holding the legal copyright to the CreativeWork.
copyrightYear Number The year during which the claimed copyright for the CreativeWork was first asserted.
correction CorrectionComment  or
Text  or
URL 
Indicates a correction to a CreativeWork, either via a CorrectionComment, textually or in another document.
creativeWorkStatus DefinedTerm  or
Text 
The status of a creative work in terms of its stage in a lifecycle. Example terms include Incomplete, Draft, Published, Obsolete. Some organizations define a set of terms for the stages of their publication lifecycle.
creator Organization  or
Person 
The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork.
dateCreated Date  or
DateTime 
The date on which the CreativeWork was created or the item was added to a DataFeed.
dateModified Date  or
DateTime 
The date on which the CreativeWork was most recently modified or when the item's entry was modified within a DataFeed.
datePublished Date Date of first broadcast/publication.
discussionUrl URL A link to the page containing the comments of the CreativeWork.
editor Person Specifies the Person who edited the CreativeWork.
educationalAlignment AlignmentObject An alignment to an established educational framework.
educationalUse Text The purpose of a work in the context of education; for example, 'assignment', 'group work'.
encoding MediaObject A media object that encodes this CreativeWork. This property is a synonym for associatedMedia. Supersedes encodings.
Inverse property: encodesCreativeWork.
encodingFormat Text  or
URL 
Media type typically expressed using a MIME format (see IANA site and MDN reference) e.g. application/zip for a SoftwareApplication binary, audio/mpeg for .mp3 etc.).

In cases where a CreativeWork has several media type representations, encoding can be used to indicate each MediaObject alongside particular encodingFormat information.

Unregistered or niche encoding and file formats can be indicated instead via the most appropriate URL, e.g. defining Web page or a Wikipedia/Wikidata entry. Supersedes fileFormat.
exampleOfWork CreativeWork A creative work that this work is an example/instance/realization/derivation of.
Inverse property: workExample.
expires Date Date the content expires and is no longer useful or available. For example a VideoObject or NewsArticle whose availability or relevance is time-limited, or a ClaimReview fact check whose publisher wants to indicate that it may no longer be relevant (or helpful to highlight) after some date.
funder Organization  or
Person 
A person or organization that supports (sponsors) something through some kind of financial contribution.
genre Text  or
URL 
Genre of the creative work, broadcast channel or group.
hasPart CreativeWork Indicates an item or CreativeWork that is part of this item, or CreativeWork (in some sense).
Inverse property: isPartOf.
headline Text Headline of the article.
inLanguage Language  or
Text 
The language of the content or performance or used in an action. Please use one of the language codes from the IETF BCP 47 standard. See also availableLanguage. Supersedes language.
interactionStatistic InteractionCounter The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used. Supersedes interactionCount.
interactivityType Text The predominant mode of learning supported by the learning resource. Acceptable values are 'active', 'expositive', or 'mixed'.
isAccessibleForFree Boolean A flag to signal that the item, event, or place is accessible for free. Supersedes free.
isBasedOn CreativeWork  or
Product  or
URL 
A resource from which this work is derived or from which it is a modification or adaption. Supersedes isBasedOnUrl.
isFamilyFriendly Boolean Indicates whether this content is family friendly.
isPartOf CreativeWork Indicates an item or CreativeWork that this item, or CreativeWork (in some sense), is part of.
Inverse property: hasPart.
keywords Text Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas.
learningResourceType Text The predominant type or kind characterizing the learning resource. For example, 'presentation', 'handout'.
license CreativeWork  or
URL 
A license document that applies to this content, typically indicated by URL.
locationCreated Place The location where the CreativeWork was created, which may not be the same as the location depicted in the CreativeWork.
mainEntity Thing Indicates the primary entity described in some page or other CreativeWork.
Inverse property: mainEntityOfPage.
material Product  or
Text  or
URL 
A material that something is made from, e.g. leather, wool, cotton, paper.
materialExtent QuantitativeValue  or
Text 
The quantity of the materials being described or an expression of the physical space they occupy.
mentions Thing Indicates that the CreativeWork contains a reference to, but is not necessarily about a concept.
offers Offer An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event.
position Integer  or
Text 
The position of an item in a series or sequence of items.
producer Organization  or
Person 
The person or organization who produced the work (e.g. music album, movie, tv/radio series etc.).
provider Organization  or
Person 
The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. Supersedes carrier.
publication PublicationEvent A publication event associated with the item.
publisher Organization  or
Person 
The publisher of the creative work.
publisherImprint Organization The publishing division which published the comic.
publishingPrinciples CreativeWork  or
URL 
The publishingPrinciples property indicates (typically via URL) a document describing the editorial principles of an Organization (or individual e.g. a Person writing a blog) that relate to their activities as a publisher, e.g. ethics or diversity policies. When applied to a CreativeWork (e.g. NewsArticle) the principles are those of the party primarily responsible for the creation of the CreativeWork.

While such policies are most typically expressed in natural language, sometimes related information (e.g. indicating a funder) can be expressed using schema.org terminology.
recordedAt Event The Event where the CreativeWork was recorded. The CreativeWork may capture all or part of the event.
Inverse property: recordedIn.
releasedEvent PublicationEvent The place and time the release was issued, expressed as a PublicationEvent.
review Review A review of the item. Supersedes reviews.
schemaVersion Text  or
URL 
Indicates (by URL or string) a particular version of a schema used in some CreativeWork. For example, a document could declare a schemaVersion using an URL such as http://schema.org/version/2.0/ if precise indication of schema version was required by some application.
sdDatePublished Date Indicates the date on which the current structured data was generated / published. Typically used alongside sdPublisher
sdLicense CreativeWork  or
URL 
A license document that applies to this structured data, typically indicated by URL.
sdPublisher Organization  or
Person 
Indicates the party responsible for generating and publishing the current structured data markup, typically in cases where the structured data is derived automatically from existing published content but published on a different site. For example, student projects and open data initiatives often re-publish existing content with more explicitly structured metadata. The sdPublisher property helps make such practices more explicit.
sourceOrganization Organization The Organization on whose behalf the creator was working.
spatial Place The "spatial" property can be used in cases when more specific properties (e.g. locationCreated, spatialCoverage, contentLocation) are not known to be appropriate.
spatialCoverage Place The spatialCoverage of a CreativeWork indicates the place(s) which are the focus of the content. It is a subproperty of contentLocation intended primarily for more technical and detailed materials. For example with a Dataset, it indicates areas that the dataset describes: a dataset of New York weather would have spatialCoverage which was the place: the state of New York.
sponsor Organization  or
Person 
A person or organization that supports a thing through a pledge, promise, or financial contribution. e.g. a sponsor of a Medical Study or a corporate sponsor of an event.
temporal DateTime  or
Text 
The "temporal" property can be used in cases where more specific properties (e.g. temporalCoverage, dateCreated, dateModified, datePublished) are not known to be appropriate.
temporalCoverage DateTime  or
Text  or
URL 
The temporalCoverage of a CreativeWork indicates the period that the content applies to, i.e. that it describes, either as a DateTime or as a textual string indicating a time period in ISO 8601 time interval format. In the case of a Dataset it will typically indicate the relevant time period in a precise notation (e.g. for a 2011 census dataset, the year 2011 would be written "2011/2012"). Other forms of content e.g. ScholarlyArticle, Book, TVSeries or TVEpisode may indicate their temporalCoverage in broader terms - textually or via well-known URL. Written works such as books may sometimes have precise temporal coverage too, e.g. a work set in 1939 - 1945 can be indicated in ISO 8601 interval format format via "1939/1945".

Open-ended date ranges can be written with ".." in place of the end date. For example, "2015-11/.." indicates a range beginning in November 2015 and with no specified final date. This is tentative and might be updated in future when ISO 8601 is officially updated. Supersedes datasetTimeInterval.
text Text The textual content of this CreativeWork.
thumbnailUrl URL A thumbnail image relevant to the Thing.
timeRequired Duration Approximate or typical time it takes to work with or through this learning resource for the typical intended target audience, e.g. 'PT30M', 'PT1H25M'.
translationOfWork CreativeWork The work that this work has been translated from. e.g. 物种起源 is a translationOf “On the Origin of Species”
Inverse property: workTranslation.
translator Organization  or
Person 
Organization or person who adapts a creative work to different languages, regional differences and technical requirements of a target market, or that translates during some event.
typicalAgeRange Text The typical expected age range, e.g. '7-9', '11-'.
version Number  or
Text 
The version of the CreativeWork embodied by a specified resource.
video Clip  or
VideoObject 
An embedded video object.
workExample CreativeWork Example/instance/realization/derivation of the concept of this creative work. eg. The paperback edition, first edition, or eBook.
Inverse property: exampleOfWork.
workTranslation CreativeWork A work that is a translation of the content of this work. e.g. 西遊記 has an English workTranslation “Journey to the West”,a German workTranslation “Monkeys Pilgerfahrt” and a Vietnamese translation Tây du ký bình khảo.
Inverse property: translationOfWork.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
URL 
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
URL 
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL 
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
Event 
A CreativeWork or Event about this Thing.
Inverse property: about.
url URL URL of the item.


Instances of MediaObject may appear as values for the following properties

PropertyOn TypesDescription
afterMedia HowToDirection A media object representing the circumstances after performing this direction.
associatedMedia CreativeWork A media object that encodes this CreativeWork. This property is a synonym for encoding.
beforeMedia HowToDirection A media object representing the circumstances before performing this direction.
caption AudioObject  or
ImageObject  or
VideoObject 
The caption for this object. For downloadable machine formats (closed caption, subtitles etc.) use MediaObject and indicate the encodingFormat.
duringMedia HowToDirection A media object representing the circumstances while performing this direction.
encoding CreativeWork A media object that encodes this CreativeWork. This property is a synonym for associatedMedia. Supersedes, encodings.
inverse property: encodesCreativeWork.

More specific TypesExamples

Example 1
<b>12oclock_girona.mp3</b>
Total Time: 0m:15s - Recorded on a terrace of Girona a sunday morning
composed by Roger
 <script type="text/javascript">
var fo = new FlashObject("http://google.com/flash/preview-player.swf", "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url", "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
<div itemscope itemtype="http://schema.org/AudioObject">
  <span itemprop="name"><b>12oclock_girona.mp3</b></span>
<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
<meta itemprop="encodingFormat" content="audio/mpeg" />
 <meta itemprop="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />
<span class="description">
      <meta itemprop="duration" content="T0M15S" />
      <span itemprop="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>
<div vocab="http://schema.org/" typeof="AudioObject">
  <span property="name"><b>12oclock_girona.mp3</b></span>
<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
<meta property="encodingFormat" content="audio/mpeg" />
 <meta property="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />
<span class="description">
      <meta property="duration" content="T0M15S" />
      <span property="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "AudioObject",
  "contentUrl": "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3",
  "description": "Recorded on a terrace of Girona a sunday morning",
  "duration": "T0M15S",
  "encodingFormat": "audio/mpeg",
  "name": "12oclock_girona.mp3"
}
</script>